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Fashion Week is a time for designers to showcase their artwork to the world. Runway shows have been the most popular way to get a brand or specific designer into the apparel marketplace, not simply to sell product, but to gain acceptance and familiarity within the fashion scene. There has been a recent shift however, in this popular trend and designers and companies alike are searching for more interactive and intriguing ways to capture the eye, and heart of consumers.
In this video, Masquerade Wine Company in an attempt to release their new Effervescing Elephant Champagne, has paired up with the Asian Elephant Art and Conservation Project based in New York City and put on a fund raising trunk show. The fabric to make the featured dresses was sent to conservatories around the world, on which the elephants painted unique designs. Take a look at this inventive trunk show collaboration and watch for the beautiful designs handcrafted by elephants!
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